RainToday.com interviewed consultant, marketer, professor, and author Ruth P. Stevens. Her recently released book, Trade Show And Event Marketing, is a soup-to-nuts look at planning and executing effective trade show strategy.
We were curious... where do professional services firms fit into the Trade Show circuit? Here's what she shared with us.
Professional services firms don't have the luxury of exhibiting something you can touch, see, or experience in a booth setting. Many services firms have never even attended trade shows, believing they're “just not right” for them. What would you tell them if they said to you, “We've never been. Why should we go?”
If I were a marketer at a law firm or an accounting firm, I would ask myself the same question! At so many trade shows, the guys with physical products to show are the ones who seem to be having the most fun at their booth. There's the neatest stuff, with moving parts – it's wonderful!
That said, remember why trade shows are so effective.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
FREE Rainmaker Report Newsletter: Get the insights, advice, and tools you need to grow your service business from experts in the field.