By Alan Weiss, Contributing Editor
It's amazing how often I hear, "Why would the buyer be interested in me?" and "How can I be of help to someone like that?" and "I don't think I could ever say that!"
All these comments reflect poor self-esteem, which you should view as an action, a movement, a continuing behavior (and self-confidence as a condition created by a healthy one). Why are so many of us so terrible at building and maintaining appropriate levels of esteem ("appropriate" because an excess results in narcissism)?
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