By Jill Konrath, Contributing Editor
Sometimes it's just plain tough to get sales. There could be a hundred valid reasons why it's happening: aggressive competitors, the economy, ornery clients, etc. Or, the problem could be of your own making.
It doesn't much matter though when your goals seem unreachable and you don't have a clue how to achieve them. Stuck is stuck. If you knew what to do, you'd have already taken action.
When you're struggling, it doesn't help to have your boss say, "You need more sales." Duh! Comments like that just add additional stress to the difficult situation.
Nor does it help to continually tell yourself, "I have to get more business" or "I must come up with a better plan." All that does is push the panic button.
Did you know these statements actually cause your brain to freeze up?
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