By Colleen Francis
We all agree that cold calling is not the most effective way to generate new business. But many of the professionals I work with tell me that effective cold call training was the basis for their sales success. Since we must cold call, how can we be sure of achieving great results, and have fun at the same time?
As successful professionals will tell you, what you need is a plan. My plan involves five simple steps that will ensure your cold calling doesn't leave you out in the cold:
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