By Bruce W. Marcus, Contributing Editor
I recently wrote that journalism has changed so radically that the old rules of media relations must change as well. After all, if you're writing for the media - what we used to (and some still do) call press releases - you are competing against working reporters for limited space (or time, in broadcast media). Reporters want to see their articles in print, not yours. You had better learn, then, to write like a trained journalist.
Some Bygone Rules of Journalism
When I said that the rules of journalism had changed in last month's RainToday.com article, it caused great consternation. For those who don't believe me, one way - perhaps the best way - to see how things have changed is to read the front page of major papers, like the New York Times of the Washington Post, or any good major city paper.
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