By Scott Ginsberg
Elevator Speeches. 60-Second Commercials. 30-Second Commercials. Personal Introductions. Networking Introductions. Defining Statements. Positioning Statements.
Ahhh! Which one do you use? And when? And with whom?
Tough questions, especially because since the early '90s tens of thousands of articles, books, manuals and guides have been written on the topic of networking. And all of them address various techniques on how to answer the question: "So, what do you do?"
To put it in perspective, consider these results from a recent Google search on the following terms:
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