By RainToday Research
It seems intuitive. To be successful in marketing and lead generation, you must first, before anything else, know who your best potential clients are. But what percentage of companies actually knows this? And, are the ones that do really more successful at generating leads?
In RainToday.com's research report, What's Working In Lead Generation: How To Spend Your Time, Energy & Money For The Best Marketing ROI In B2B Professional Services, we asked 726 leaders in professional service businesses a number of questions about their lead generation practices.
Among the questions were these two:
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