"What was the #1 strategy you used last year that significantly impacted your sales?" asked Jan Vissar of SalesTeamTools.com.

Now that's one good, provocative question! Almost immediately, an answer popped into my head. Then, the next moment, another response emerged, and then another. Before long, I was in a full-blown argument with myself with six different strategies vying for the top spot.

But after a rigorous analysis, I finally decided that the best results came from the strategic relationships I established with other firms who sell to my targeted decision makers.

These companies leveraged my expertise (in the form of ebooks, podcasts and webinars) as a part of their lead generation campaigns. Essentially, they "blessed" my work, telling their prospects and clients that I was a well-respected thought leader in the sales field.

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