All we need is yet another acronym in our bowl of search engine marketing alphabet soup that already includes ROI, ROAS, CT, SEO.¹ But there is one more worth mentioning, one you should be aware of and avoid at all costs: Ranking Obsession Syndrome, or ROS.

You don't have to search hard to find someone who's obsessed with whether their company's search engine rankings has moved from position #3, down to #10, and back up to #6. People with this obsession come from big and small companies alike. Even the wisest of business leaders can fall victim.

Sadly, businesses people often worry about their natural search rankings when, the truth is, in most practical cases, they have little if any control over the day-to-day results. (Worrying or even concerning yourself about rankings would be like watching the stock market several times a day when you are a layman, long-term investor, trying to build overall financial health.)

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