Off the Wall: A Column by Alan Weiss

I'm writing this from a 2,500 square foot, duplex stateroom on the Queen Mary 2, a day out of New York. My wife and I are on our way to London, where I'll speak for two days, and then we'll fly on to Italy for a 10-day vacation.

So why have we chosen to spend six nights and seven days at sea?

What Are They (and You) Selling?

The Cunard Line isn't selling speed. Not only are planes faster, but the passage itself was done in five days in the 1950s by ships such as The United States. They aren't selling hedonistic luxury, because there are only two suites like ours on the entire ship, and the vast preponderance are accommodations of mid-scale hotel size and nature. And they aren't selling cuisine, since most of the restaurants are good but not great (with the exception of two that most people can't access).

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