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Embrace Your Brand: Lessons from a Brand Promise Gone Wrong at the Bubble Room

Make It Rain! A Column By Erica Stritch

Last week I was celebrating my honeymoon in Sanibel Island, Florida, when we visited one of my favorite restaurants from my childhood, the Bubble Room. The Bubble Room is not known for its spectacular food or location, but its ambiance.

Movie memorabilia and chatchkies cover every inch of the restaurant from the last 100 years. The most impressive part is the montage of over 3,500 (yes, three-thousand five-hundred!) photos adorning the walls of movie stars including icons like Charlie Chaplin, Marilyn Monroe, Jimmy Stewart, and James Cagney to lesser remembered greats such as Leo G. Carroll, Harold Lloyd, Abbot and Costello, Carmen Miranda, and so many others.


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