Marketing & Selling Is Everyone's Job: How to Create a Culture of Growth at Your Firm

Live Online Webinar with Suzanne Lowe – Includes both an audio and visual component.

Thursday, December 11, 2008 from 2:00-3:30 p.m. EDT

(Note: If you cannot watch this live, we recommend you still sign up: You will receive unlimited access to the event recording and a PDF of the presentation slides to use at your leisure.)

2 Ways to Register

90 minutes – Includes a 30-minute audience Q&A session with Suzanne Lowe

When it comes to growing revenue and growing market share, professional service firms keep looking for the legendary Holy Grail in all the wrong places: "Hire big-time rainmakers!" "Sign a heavy-hitting CMO!" "Acquire that hot boutique firm!"

Pursuing these silver bullet "solutions" avoids the real problem: Marketing and selling aren't effectively integrated internally. The real Holy Grail lies within: integrating marketing and selling into every person's job.

Join this RainToday.com webinar with internationally-respected expert Suzanne Lowe, author of the forthcoming book The Integration Imperative^TM, to hear research-backed findings and case study examples that show why and how forward-thinking firms are integrating marketing and selling throughout their organizations.

Specifically, Suzanne will discuss how you can:

• Benefit your firm by integrating marketing and sales, and where to begin
  
  
• Recognize your firm's marketing and sales integration break-downs
  
  
• Repair marketing and sales process disconnects to substantially improve marketplace success
  
  
• Create marketing-, sales-, and career-advancement benchmarks that ensure everyone contributes to marketing and selling
  
  
• Harness your firm's administrative functions (HR, IT, Finance, etc) to fuel marketing and selling results
  
  
• Lead cultural changes that effectively integrate marketing and sales at your firm

Register today or become a member and learn how to effectively erase marketing and sales silos—once and for all—at your professional service firm.

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Five attendees will receive a copy Suzanne's forthcoming book, The Integration Imperative^TM.

Marketing and sales leaders and company executives who want to make their marketing and sales more effective to grow revenues and market share.

Suzanne Lowe is the president of Expertise Marketing, LLC. She is an analyst, advisor, writer and speaker on the best practices and emerging strategies in professional services marketing.

She spearheads the only widely disseminated research initiative on strategic marketing perceptions, practices and performance of professional service firms around the globe. These studies, beginning in 1997 and continuing to the present, contain data from thousands of firms, and are the basis for her book Marketplace Masters (Praeger Publishers, 2004) on competitive marketing strategies in professional service firms.

Suzanne Lowe has written or been quoted in nearly 100 articles on the topic of professional services marketing strategy. Her work has appeared in the Harvard Business Review, Business Week.com, CMO Magazine, and Harvard Management Update.  She is a contributor to the second edition of the book Marketing Professional Services, by Kotler, Hayes and Bloom. Her forthcoming book is The Integration Imperative^TM.

Registration Fee

$99 per connection - Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice shared.

Registration also includes:

• A PDF of the presentation slides
  
  
• Unlimited access to the recording of the webinar
  
  
• A 30 minute interactive Q&A session
  
  
• Five attendees will win a free copy of Suzanne's forthcoming book, The Integration Imperative^TM.

2 Ways to Register