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More Case Studies: 1 – 2 – 3

Inbound Marketing Helps Consulting Firm Increase Leads by 193% - A RainToday Case Study by Mary Flaherty

When traditional marketing approaches stopped generating leads, Pharmacy Development Services knew it had to change its approach. The consulting firm implemented an inbound marketing system and began publishing educational content to attract prospects to it. The results: an influx of leads and increased revenue, which quickly turned skeptics of the system into believers. Read the case study to learn how they did it.

Landing Page Redesign Doubles Conversion Rates and Results in $65K Cost Savings - A RainToday Case Study by M. Sharon Baker

Axway, a B2B software and services company, knew it needed to use targeted landing pages to direct customers to the right information and ultimately purchase products and services. But it also knew its landing pages could be better. It hired an outside firm to test the pages and discovered that certain modifications increased leads, increased conversion rates, and reduced by half its cost per lead. Read the case study to learn how they did it.

Relationship-Based Sales Model Grows Consulting Firm from $300K to $11.5M in 3 Years - A RainToday Case Study by Mary Flaherty

Simplicity Consulting started as a one-woman business whose founder wanted more flexibility in her life. It turns out several people wanted the same thing, and Simplicity's clients were eager to hire contract consultants. That dynamic allowed the company to develop a stable of in-demand consultants who were matched to the company's growing list of clients, and in just three years it had revenues of $11.5 million. Read the case study to learn how they did it.

IT Hosting Company Differentiates in a Highly Competitive Market to Propel Growth - A RainToday Case Study by Gwen Moran

SingleHop is one of the fastest-growing IT companies in the U.S. That is not by accident. When an employee uncovered a need for automation, the owners realized that meeting that need would differentiate the company from the thousands of other Internet-as-a-Service providers. On-demand automated services combined with a la carte offerings helped the company grow 7,034% in just three years. Read the case study to learn how they did it.

Company Uses Video to Build Relationships, Become Trusted Source in Their Industry - A RainToday Case Study by David Spark

Tripwire wanted to become a trusted source in the IT security industry. To do so, it would have to do what industry mavens did: build influence and relationships through blogs, podcasts, videos, tweets, and in-person conversations—often at live events. And so it did. With the help of Spark Media Solutions, it launched an integrated marketing campaign that helped it establish relationships with industry influencers and increased its name recognition in the IT security world. Read the case study to learn how they did it.

Startup Uses Media and Sponsored Blog Posts to Prove Concept, Gain Investors - A RainToday Case Study by M. Sharon Baker

In an age where immediacy is more important than ever, MicroVentures Marketplace, Inc. knew it needed to get information out as quickly as possible if it wanted to generate investor interest. Regulations, however, prevented social media from being a successful option. The company turned instead to press releases, coverage in the media, and sponsored blog posts. The results were impressive: nearly 600 investors in just four months and a total of 1,000 investors in less than one year. Read the case study to learn how they did it.

Consulting Firm Attracts Large Clients, Grows Revenue 50% Using Implementation Fee and Guarantee - A RainToday Case Study by M. Sharon Baker

Advanced Technology Consulting, Inc. wanted to work with large clients. They knew they could do the work, but large companies were reluctant. To overcome that, the company launched a PR campaign and developed a new strategy that included implementation fees and guarantees. The plan worked, and the company is on track to grow revenues 50% this year. Read the case study to learn how they did it.

A Little Appreciation Goes a Long Way: CEO's Masterful Use of Client Relationship Marketing Grows Revenue by 27% - A RainToday Case Study by Mary Flaherty

Prior to the recession, Reston Limousine and Travel Service, Inc. was a thriving business. But then people stopped spending, and the company stopped winning contracts. That's when the CEO decided to tap the power of client relationships and began offering Client Appreciation Lunches. Those lunches have helped the company increase revenue 27%, and it's on track to generate $18 million in 2011. Read the case study to learn how they did it.

Small Law Firm Grows Sales 15% with Niche Websites, Social Media - A RainToday Case Study by M. Sharon Baker

Advertising and referrals didn't produce the sales Gallinger Law needed. And its website was more of an online brochure than a lead-generation mechanism. Something had to change if the solo law practice were going to succeed. Owner Todd Gallinger decided to overhaul the main website, create niche websites focused on specific law topics, and integrate social media. As a result, leads from around the world are up, and the firm is on track to increase sales by 15%. Read the case study to learn how they did it.

Online Ad Network Triples Revenues Using Partnerships, Inbound Marketing - A RainToday Case Study by M. Sharon Baker

Being a brand-new online ad network not playing in the New York scene is a huge challenge. Not only do ad agencies and website publishers not know you, but they don't trust you. Altitude Digital Partners was willing to take on that challenge, though, and it succeeded. Using strategic partnerships and inbound marketing, it has more than doubled its staff, contracted with 150 website publishers, and is on track to triple revenues to $10 million. Read the case study to learn how they did it.

Firm Combines Direct Mail with Online Features to Increase Sales - A RainToday Case Study by Mary Flaherty

When language services provider EPIC Translations needed to bring in new business, it decided to go a more traditional route: direct mail. But they did it with a twist. The mailer had an online call to action, enabling interested people to get information about the services offered and allowing the company to track and manage the responses. The effort has resulted in hundreds of inquiries and three high-priced proposals. Read the case study to learn how they did it.

Startup Turns to Franchising to Handle Demand for Services - A RainToday Case Study by M. Sharon Baker

In 2005 Patricia Beckman launched her virtual assistant firm Cybertary. One month later, thanks to successful networking and PR, she was overwhelmed by demand for her services. Her one-person organization couldn't keep up, so she turned to franchising. After a few years of patience and persistence, Cybertary now has 22 franchisees and an investor to help her grow the firm even more. Read the case study to learn how Beckman did it.

Investment Firm Turns to Partnerships with Competitors to Grow Business - A RainToday Case Study by M. Sharon Baker

It can be difficult for small companies to get funding to grow their business, so Dan Page and a partner launched Funding Strategy Partners to help. Despite the need for such investment services, the start-up still had to find customers. Rather than go down the traditional marketing path for new companies, the firm turned to partnerships with competitors. The effort was a success with 12 customers in nine months and more referrals than they can handle. Read the case study to learn how they did it.

Firm Uses Social Media to Create a Buzz at Trade Show, Grows Revenue 80% - A RainToday Case Study by M. Sharon Baker

RealPractice Inc. needed to grow more. It broadened the services it provides to law firms, but it needed a strong marketing campaign to get people talking. That buzz came when it combined a unique trade show booth with targeted social media. Knowing that a good photo is key to any lawyer's marketing--and that many lawyers don't have a good photo of themselves—the company drew people to its booth with the promise of a professional headshot. The effort worked: people lined up for photos, the firm generated hundreds of sales leads, and it increased revenue by over 80% per month on the new business to a multi-million dollar product line. Read the case study to learn how they did it.

Media Detective Work Helps Firm Generate Leads and Land 6-Figure Deals - A RainToday Case Study by Gwen Moran

With company resources devoted to client work, PNT Marketing Services was unable to work on lead generation. So, it turned to an outside team to help. Using trigger events, the team tracked down several qualified leads that led to two six-figure deals and the promise of even more new business. Read the case study to learn how they did it.

Client-Focused Sales Process Helps Firm Generate $2.3 Million in Revenue - A RainToday Case Study by M. Sharon Baker

As the recession took hold, Bates Communications discovered its once-reliable base of clients was not so solid. The executive leader coaching the firm provided was one of the first things her clients cut when the economy became unstable. The firm rallied, expanding its client base while also forging deeper relationships with existing clients, and as a result has come out of the recession stronger than when they went into it. Read the case study to learn how the company did it.

Automated Lead Nurturing Program Helps IT Firm Increase Sales-Accepted Leads by 105% - A RainToday Case Study by Stephanie Tilton

Lumension's marketing team had to increase the volume of qualified leads by 12% to help the company meet its revenue goals, but budgets had been cut and it had little money to spend on the effort. So, it developed a comprehensive lead-nurturing program to improve its ability to convert top-of-the-funnel leads into sales-qualified leads. The results were more than it expected: a 105% increase in sales-accepted leads and an award from MarketingSherpa. Read the case study to learn how the company did it.

Webinar Campaign Helps Global Tech Company Expand Accounts and Generate $12 Million in Sales Opportunities - A RainToday Case Study by Stephanie Tilton

Technology changes can be daunting for anyone, particularly when industry standards force companies to change how they've always done things. And when your company provides products and services that can help facilitate the change, you have to take the initiative and educate customers or risk having competitors take them away from you. F5 Networks faced that issue recently, and it rose to the occasion and produced an educational marketing campaign that not only helped customers with the transition but resulted in $12 million in sales opportunities. Read the case study to learn how the company did it.

Sold on Inbound Marketing: Staffing Firm Sees 257% Increase in Orders from Website, $450,000 in Sales- A RainToday Case Study by Mary Flaherty

For nearly 25 years Snelling Staffing-The Wyckoff Group saw its business grow, but in 2010 the company hit a wall. Traditional sales and marketing efforts stopped paying off. The Internet began playing a greater role in buyers' purchasing decisions, and President and CEO Frank Wyckoff knew the company had to go where the buyers were. The company implemented an integrated inbound marketing program and not long after started seeing significant results. Read the case study to learn how the company did it.

Architecture Firm Taps Social Media to Promote Earth Day, Generate Leads- A RainToday Case Study by M. Sharon Baker

When the construction and architecture industries took a hit during the recession, architecture firm Baskervill found itself in a difficult position. The market became oversaturated, and competition became fierce. The company could have reduced prices to try and win short-term deals. Instead it looked at the big picture and how to establish itself as an industry leader to attract clients that would stay for the long term. The effort, which included email marketing and social media, was a success, and business is on the rise once again. Read the case study to learn how the company did it.

IT Company Reinvents Itself for Growth, Increases Average Deal Size by 46%- A RainToday Case Study by Gwen Moran

In 2009 rackAID, LLC faced its toughest year. It lost almost all business from current clients, and it became increasingly difficult to win new clients who were seeking out cheaper services from competitors. Something had to change. Rather than competing on price, they offered more value, becoming more consultative and helping clients with their long-term needs. The change worked: typical deals have increased 46%, and the firm expects to bring in $1.1 million in revenue this year. Read the case study to learn how the company did it.

How a Consulting Firm Quadrupled Its Client Base and New Business Opportunities in Six Months - A RainToday Case Study

Consulting firm Peak Cost Containment needed to talk with more potential customers. It needed to attract high-quality leads and cost-effectively nurture prospects, clients, and partners. Thanks to a lead generation campaign that focused on inbound marketing, website optimization, and lead nurturing techniques, it did just that. In just six months it quadrupled its client base. Read the case study to learn how the company did it.

Call for Case Studies:

Has your company - or a client firm - recently tackled a sticky marketing problem? Share your experience in a RainToday.com case study, where we present the latest in what's working in marketing and selling professional services. Submit your case study idea here.

Case Study Series: What's Working in Marketing & Selling Professional Services

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