Case Study Series: What's Working in Marketing & Selling Professional Services

RainToday.com Members: Access our exclusive case studies which feature real-world insights into the marketing and selling challenges facing professional services businesses today.

Valorem Law Group's name (valorem is Latin for value) is only the first indication that this is not your father's law firm. A visit to its website quickly reveals just how different this firm is. From its offbeat humor (How many lawyers does it take to screw a client? On a billable hour basis, only one.), to its invoice value adjustment offer (We provide value or you adjust our fees.)—this legal practice is clearly making a statement.

In the midst of starting a new business, the firm's partners determined to launch with a memorable website. Creating a website that effectively communicates a value proposition is a challenge for many law firms, but for this boutique business litigation law firm it was a natural outcome of a client-centered, collaborative approach.

The partners knew it was going to take more than just saying they were different to convince clients and prospects of their unique approach. The firm's website became the centerpiece of their strategy to communicate their difference and value proposition.

Read the complete case study to learn how this firm used their website to:

• Communicate a clear message of difference
  
  
• Reinforce their value proposition
  
  
• Make a strong impression with an off-beat approach

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.