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Are Your Emails Being Read or Ignored? 5 Must-Dos for Boosting Your Open and Click-Through Rates

Make It Rain! A Column By Erica Stritch

Everyone's inbox is crowded with messages from clients, prospects, colleagues, friends, marketers, newsletters, and the list goes on. With all of this inbox clutter it's no wonder that it is becoming more difficult to get your emails opened and read. It is not enough for your prospects to simply opt-in to your email list and receive your messages. Your emails must break through the daily clutter and have to be compelling enough to get the click.

Here are five action items you can do to accomplish just that:

1. Killer Subject Line

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