Many consultants ask if they should start blogging to add power to their market presence. Blogs certainly are pervasive. In fact, if you listen to the experts, you get the impression that everyone should be blogging.

It is tempting to jump on the bandwagon. But only you can decide if blogging is right for your business.

Max, a North Carolina-based blogger, authors one of the 100+ million blogs tracked by Technorati, the Internet search engine for blogs. Like many bloggers, Max regularly publishes short posts with his observations of daily life. Max's blog has been featured on CNN and many other blogs, Web sites, and news outlets. He is a star blogger.

Max is also a dog—a Golden Retriever to be precise. He writes on subjects like his walks in the park, what it feels like to sit in a hot, parked car, and licking people's faces.

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