Off the Wall: A Column by Alan Weiss, Contributing Editor
As the Chinese proverb admonishes, "May we live in interesting times." I don't know about you, but the current times sure do have my interest.
But when I say "interest," I don't just mean my attention. I mean my self-interest. If you're in sales and marketing, you should be ahead of the pack in these times.
Alas, not too many are.
Why Pursue Your Weakness?
I hear people advising us to reorient our approaches into new formulations that specialize in a "down economy." Some even advocate becoming specialists—no matter what your product or service—in something like "the art of survival."
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