Make it Rain! A Column by Erica Stritch
I recently received a reader question asking the following:
What ideas and strategies are available for getting revenue streams (not just projects) from clients? Productizing advice? Retainers? Research reports? Client conferences?
Indeed, building products, generating retainers, launching research reports, and producing client conferences are all ways to generate additional revenue. Below are some examples of companies that do it well and some benefits for doing so.
(Note: The examples listed here are based on my opinion. I know all the details about RainToday.com and Wellesley Hills Group, and—in my humble opinion—we've got some good things going for us. Regarding the others, I know nothing about their strategy and the effectiveness of what they have done. They are simply people and firms I've come across that outwardly have various types of offerings and that continue to impress me.)
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