By Larry Mandelberg
Our world is one of cycles, ups and downs, feasts and famines, clear skies and gray. Yet, even in those bad times, dark skies have a few rays of sunshine finding their way through, so long as you know which way to look.
Our current economic environment is chaotic and yet, if we look, we can see many businesses continue to thrive. If you are part of that well-positioned group, be careful; danger lurks in the "Go-Go" zone of fast growth and growing demand.
Welcome to "Go-Go" Growth
Imagine: You've finally made it! Sales are booming, clients are coming out of the woodwork, and it feels like you can do no wrong. You have fought so hard and so long to define your value proposition and get to your target market. Along the way came the cash-flow crunches, the stress of growth and new faces, the agonizing over every lost sale. But now you made it, you're there, the place everyone wants to be, the Go-Go stage of growth.
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