Make it Rain! A Column by Erica Stritch
Last week in my column, Make More Money: How Your Firm Can Create New Revenue Streams with Its Intellectual Capital, I provided examples and ways in which you can create new revenue streams from you firm's intellectual capital, such as:
- Books
- Speaking
- Research
- Conferences
- Training Programs
And, we know what the rewards of this strategy can be: revenue and margin, additional fame, leads for your consulting services, etc.
Like anything, this strategy is not for everyone and will not work for everyone. Here are a few questions you need to consider before heading down this path:
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