Professional services companies are in the relationship business. And now that prospective clients are using the Internet more and more to guide their firm selection process, firms must be evermore savvy about building relationships with prospects online. Here are some pointers to help you pick which online strategy will serve you best. 

1. Does Your Website Sell, Link, or Introduce You?

If you're in a transactional business, your website may drive the purchase. It's got to serve that behavior. Think Amazon.

But since your firm is in the relationship business, your website is your new brochure. It is not a magnet for transaction-trollers, it is a potential client's introduction to you. It forms the initial personal impression of what will be a personal relationship.

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