By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
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Bullhorn started out in 1999 as a job board for creative services for marketing professionals. But when the dotcom bubble burst, the company reinvented itself around front office software for staffing and recruiting firms. Since then, the software as a service (SaaS) provider established itself in the highly-competitive staffing industry. Brand recognition was high and customers were satisfied—saying they "live in Bullhorn."
The company relied heavily on permission-based email marketing to supply leads for their sales effort and product trials. How to continue generating leads and engaging in conversations with prospects was the challenge facing the marketing department.
Read this case study to learn how Bullhorn developed a value offer to rollout in a new campaign that generated results including:
- Eblast response rate of 2.2%
- 120 viable new prospects for deals
- 40 to 50 new customers
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