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How to Turn Your Best Clients into Raving Fans

By Neil Fauerbach


Editor's Note: This article is one of twelve belonging to the free, 39-page special report, The One Piece of Advice You Need to Get the Fees You Deserve. Click here to download your copy.


Well, there is more than one piece of advice, but I couldn't help myself. When a client raves about your work, it is good for the soul, the ego, and, if you take advantage, the pocketbook. Creating raving fans is definitely a differentiator in the professional service business.

Service businesses are all about experiences, relationships, communication, and results. Doing all of these well usually results in clients who refer their friends and pay your bills. They are what Ken Blanchard and Sheldon Bowles refer to in their book titled Raving Fans.


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