Tools: Download all how-to guides and tools
Learning: Access our library of recorded events
Insight: Get advice from gurus in the field
Research: 20% discount on all benchmark research
Begin My Free Trial
Home  /  Library   /  

How to Create the Research You Need to Be a Thought Leader (and Beat Your Competition)

By Ken Lizotte

Editor's Note: RainToday.com members can read part one of this two-part series in which Ken outlines the reasons why research is vital to professional services leaders.

By using research projects to turn age-old notions on their ear and examine them from previously unexplored angles, you'll discover brand-new value propositions, more powerful ways to solidify your customer relationships and a means of renewing your business and insuring its growth year after year.

Here's how to begin.

Getting Started

Once you decide to desert the ranks of "stale thinking" and embark on a fresh research project, the big question facing you next may be the most obvious one: What are your objectives? Michael Norris, a senior researcher at Simba Information, advises clarifying your purpose with three crucial questions:

Members-Only Premium Content   

Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
  • Free Webinars: Access all recorded webinars (full members attend all live webinars free).
  • Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
  • Research and Reports: Receive 20% off all research and benchmark reports.
  • 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
  • Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Begin My Free Trial

Already a Member? Sign in below:

(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)


E-Mail Address:  
Password:  
Forgot Password?