Why Clients Don't Buy in 2009 and What You Can Do About It

Live online webinar with John Doerr - Includes both an audio and visual component.

Tuesday, January 27, 2009 from 2:00-3:30 p.m. EST

(Note: If you cannot watch this live, we recommend you still sign up: You will receive unlimited access to the event recording and a PDF of the presentation slides to use at your leisure.)

2 Ways to Register

90 minutes - Includes a 30-minute audience Q&A session with John Doerr

There are many business development tactics that work well for professional services: speaking, publishing, direct mail, referral programs, etc. At some point, however, every one of these tactics leads to the all important first (and possibly second and third) sales conversation.

Much business development success and failure is decided here. Even the best professionals, experts in their fields that give great client service and value, struggle with selling their services.

This RainToday.com webinar will help you learn to succeed in selling by looking at why clients don’t buy and what you can to do about it to improve your chances. John Doerr, founder of RainToday.com and president of the Wellesley Hills Group, will share with you his experience along with hard data from RainToday.com's research report, How Clients Buy: 2009.

John will cover:

• What buyers say are the most common and biggest-impact mistakes sellers make
  
  
• How to avoid falling into those mistakes and distinguish yourself by doing so
  
  
• How to listen for and understand your prospect's needs and determine how your services are most valuable to them
  
  
• How to create a sales presentation and proposal that concentrates on your prospect's point of view
  
  
• Where your specific selling challenges lie and tips for improving your selling skills

Register today or become a RainToday.com member and you will improve your selling skills and increase the likelihood that your prospects will become your clients.

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Attend this webinar only. 

All attendees will receive a free copy of the e-book, Mastering Rainmaking Conversations with RAIN Selling^SM ($30).

Any professional who manages business development, participates in sales conversations, or supports someone who does.

John Doerr's 25-year career in professional services marketing and sales includes experience as CEO and leader of professional service firms and consultant to some of the world's leading organizations.

He is president of Wellesley Hills Group, a consulting firm that's practice focuses on strategy for service and technology businesses in the areas of branding, marketing, lead generation, and sales performance. John also a contributing editor to and founder of RainToday.com.

John is the author of over 60 articles and yearly research reports on the topics of selling and marketing professional services. He has a forthcoming book with John Wiley & Sons on professional services marketing due out in 2009.

Registration Fee

$99 per connection - Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice shared.

Registration also includes:

• A PDF of the presentation slides
  
  
• Unlimited access to the recording of the webinar
  
  
• A 30-minute audience Q&A session
  
  

• A free copy of the e-book, Mastering Rainmaking Conversations with RAIN Selling^SM ($30)

2 Ways to Register