By Casey Hibbard
Case Study Series: What's Working in Marketing & Selling Professional Services 
RainToday.com Members: Access our exclusive case studies which feature real-world insights into the marketing and selling challenges facing professional services businesses today.
First Direct of Hopewell Junction, NY sells and services CRM, help desk, and other IT solutions. The company had more than 2,000 customers around the country, ranging from major corporations to small home offices. Yet throughout its growth—at least 20% each of the past two years—the company had not added staff.
Bob Ritter, president, attributed the firm’s success and efficiency to what he called his “marketing machine,” an automated direct marketing process that keeps 1stdirect.com top of mind for prospects and customers.
Keeping those relevant messages flowing with a small staff and limited budget was the nut Ritter had to crack. How would a team of six, deliver hundreds of messages to its contacts every day?
Read the complete case study to learn how the firm generated results including:
- Converted 10% of qualified leads into customers
- Increased sales more than 20% per year without adding staff
- Followed up on 100% of all leads
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.