Tools: Download all how-to guides and tools
Learning: Access our library of recorded events
Insight: Get advice from gurus in the field
Research: 20% discount on all benchmark research
Begin My Free Trial
Home  /  Library   /  

Marketing Magic: Build Trust with Your Prospects Before You Even Meet

By Mike Schultz, Publisher

Joe, cousin of Joe the Plumber & Joe Six-Pack, is a senior vice president for a supply chain consulting firm. He has 20 years of experience in the industry and, with those that know him, is widely regarded as a top expert and practitioner in his field. On Monday, his assistant told him that his business development team had set up two sales meetings for him for the week, one on Tuesday and one on Wednesday.

Joe's meeting on Tuesday was with Joyce, the vice president of operations at a large commercial shipping company, and was set up by Audrey, one of his company's top business developers. Here's how the meeting went:


Members-Only Premium Content   

Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
  • Free Webinars: Access all recorded webinars (full members attend all live webinars free).
  • Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
  • Research and Reports: Receive 20% off all research and benchmark reports.
  • 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
  • Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Begin My Free Trial

Already a Member? Sign in below:

(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)


E-Mail Address:  
Password:  
Forgot Password?