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Burton, Mark
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Mark Burton
is co-founder and vice president at
Holden Advisors
where he helps business-to-business clients improve revenues and profits by connecting value to offering and pricing strategies. He is also co-author of the book,
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
(Wiley 2008.) For his recent thoughts and commentary on current business events, see Burton's blog:
http://markrburton.wordpress.com
.
Articles by Mark Burton:
10 Steps for Pricing Your Services with Confidence (and Not Leaving Money on the Table)
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