Mark Burton is co-founder and vice president at Holden Advisors where he helps business-to-business clients improve revenues and profits by connecting value to offering and pricing strategies. He is also co-author of the book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (Wiley 2008.) For his recent thoughts and commentary on current business events, see Burton's blog: http://markrburton.wordpress.com.
Articles by Mark Burton:
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