Mike Schultz

Mike Schultz, Publisher of RainToday, is world-renowned as a consultant and expert in services marketing and rainmaking. Mike is also President of the Wellesley Hills Group, a management consulting and marketing firm to professional services firms. His practice focuses on strategy for professional service and technology businesses in the areas of branding, marketing, lead generation, and sales performance.

Co-author of the book Professional Services Marketing (Wiley, July 2009), Mike is a well-known speaker in his areas of expertise, delivering keynotes and speeches for such organizations as MarketingSherpa, Business Marketing Association, American Marketing Association, Direct Marketing Association, Legal Marketing Association, Association of Accounting Marketing, Society for Marketing Professional Services, and a number of major colleges and universities.

Over 80 publications and news outlets such as Business Week, Inc. Magazine, BNN, Boston Business Journal, and others have featured Mike's original articles and white papers, and frequently quote him as an expert. Mike is a lead author in many RainToday.com research reports. Contact Mike at mschultz@raintoday.com.

Articles by Mike Schultz

• Business Development Lessons from the Golf Course
• 3 Ways to Handle the Crunch of a Tough Economy
• 3 Key Practices Of The Best Sales Performers
• 4 Marketing And Technology Trends
• 4 Things To Do When Clients Pressure You for Lower Fees
• 6 Keys to a Terrible Professional Services Marketing Strategy Part I / Part II
• 23 Questions You Should Ask When Building Your Marketing Strategy
• A Simple Form of Networking Even the Most Introverted Professional Can Enjoy
• Are You Ready to Lead? A One Question Test from the British Army and the Boston Philharmonic Orchestra
• Branding. Why Bother?
• Building Your Brand With Lead Generation
• Business Developer To Trusted Advisor
• Cold Calling Works: You Just Do It Wrong
• Crafting a Rainmaking Firm
• Don't Worry About Your Competition (Let Them Worry About You)
• Economic Storm Clearing: Time to Change Your Leadership Strategy
• For Service Businesses, Passion Boosts Profits
• Generating Leads, Brand, Relationships, And Trust
• Git-R-Done: Executing Your Lead Generation Plan
• Guidelines for Professional Networking
• Hidden Advice For Selling Professional Services
• How Not To Evaluate Service Firm Ads
• How Satisfied Your Clients Need To Be
• How 'Swell Lookers' Build Rapport
• How To Avoid The Everyday Distraction Blues
• Lead Generation Is Heating Up - Don't Get Burned
• Marketing Strategy For Next Year
• Marketing Therapy Session: Overcoming Lead Generation Attention Deficit Disorder
• Making Lead Generation Work: Secret #3
• Making Lead Generation Work: Secret #6
• Marketing Magic: Build Trust with Your Prospects before You Even Meet
• No Business Plan? You Can Still Plan Your Marketing
• Not Everyone Needs to Be a Thought Leader
• On Service Branding, Differentiation, and Market Share
• Planning For Next Year: What's On Readers' Minds
• RAIN Selling
• RainToday's Next Research: Fees & Pricing
• RAMP Up Your Brand
• Services Selling: 'I Didn't Raise You To Be A Salesman!'
• Should I Network on LinkedIn and the Rest?
• Strong Performance Environment Key to Firms' Revenue Growth
• Sustaining Lead Generation and Lead Nurturing Efforts
• Tap into Buyers' Emotions and You'll Win More Clients
• The Five Most Important Questions in Services Marketing Part I, Part II 
• The One Piece Of Advice You Can't Sell Without
• The Right Stuff: Building Your Best Prospect List
• The Myth of Being Different
• The Myth of Being Different (Part II)
• Tighten Lead Management
• Thought Leadership? An 8-Part Test for Whether Your Intellectual Capital Deserves the Label
• Turn Your Idea into a Viral Marketing Success
• Use Your Brand Symbol to Trigger Emotional Responses in Buyers
• Watch Now: Best Speech Ever Not Delivered by a Human
• What It Takes to Win Heavily Competitive Deals
• What To Expect From PR
• What's the Best Services Marketing Strategy?
• You Won The Client! Now Start Marketing To Them

Webinars with Mike Schultz

• Becoming a Rainmaker: Do You Have What it Takes?
• How to Turn Your Firm into a Marketing and Business Development Powerhouse
• Marketing in the New Economy: Strategizing, Planning, and Budgeting for 2010
• Marketing Strategy, Planning, and Budgeting for Professional Services
• Maximizing Fees and Prices:
  • For Accounting & Financial Services Firms
  • For Consulting Firms
  • For Marketing, Advertising, & PR Firms
• Making Lead Generation Work for Professional Services