Make it Rain! A Column by Erica Stritch, General Manager
In our newest research report How Clients Buy: 2009 Benchmark Report on Professional Services Marketing and Selling from the Client Perspective we asked 200 buyers of professional services about the role the web plays in the purchasing process.
How important is a service provider's website? Very! And, it has gained influence since 2005…
- 58% of buyers indicate they are "very" or "somewhat likely" to identify and learn more about service providers from their website.
- 80% of buyers indicate that they typically visit the service provider's website before buying.
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