| Event Type |
Live online webinar with Dan McDade - Includes both an audio and visual component. |
| Date / Time |
Thursday, February 26, 2009 from 2:00-3:30 p.m. EST
(Note: If you cannot watch this live, we recommend you still sign up: You will receive unlimited access to the event recording and a PDF of the presentation slides to use at your leisure.) |
| Price |
$99 per connection |
|
2 Ways to Register |
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| Duration |
90 minutes - Includes a 30-minute audience Q&A session with Dan McDade |
| Event Description |
Most services firms want short-term leads and focus on leads that want to buy now. What scant attention they usually give long-term leads is blast after blast of generic emails, with little effect.
The best service firms focus on long-term opportunities - 75% of all opportunities - and use meaningful, thoughtful and enjoyable communication to educate and "romance" prospects. The successful marketers at those firms know that their long-term prospect database is a group of individuals with unique characteristics, emotions, and motivations (and not a bunch of clones) and they effectively nurture their leads with multi-touch, multi-media, and multi-cycle campaigns that speak to each individual and deliver results.
Join this live webinar with Dan McDade, president of PointClear, to learn the best practices for building lead nurturing programs. You'll also learn ten actions that will work to immediately impact short- and long-term sales and that will generate predictable increases in revenue.
Specifically you will learn:
- How to determine the frequency, mix, order, and timing of touches to optimize results
- The messaging your prospects want to hear most
- How to properly segment your leads to produce better results
- Three reasons why 90% of leads are wasted and what to do about it
- The six secrets of effective multi-touch programs
Register today or become a RainToday.com member and learn to turn more of your leads into hot prospects and clients. |
| 2 Ways to Register |
Become a RainToday.com Member ›
Attend all live RainToday.com webinars and access all webinar recordings for only $299 / year.
Already a member? View login instructions to this webinar.
Register for this Webinar Only ›
Attend this webinar only. |
| Special Offer |
Three attendees will win a free copy of the 2009 version of Dan McDade's book, The Truth About Prospect Development ($20). |
| Who Should Attend |
Anyone in professional services who makes or influences high-level marketing and/or sales decisions. |
| About the Presenter |
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.
Clients include: Microsoft, D&B, CenterBeam, SGI, Ultimate Software, LXE, Ingenix, and other professional service, technology, and healthcare companies.
Dan is a member of the Technology Association of Georgia (TAG), and serves on the boards of the Atlanta chapter of the AeA; the Business and Technology Alliance, a TAG society; and TAG Marketing. |
|
Registration Fee |
$99 per connection - Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice shared.
Registration also includes:
|
|
2 Ways to Register |
Become a RainToday.com Member ›
Attend all live RainToday.com webinars and access all webinar recordings for only $299 / year.
Already a member? View login instructions to this webinar.
Register for this Webinar Only ›
Attend this webinar only. |