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Gwen Moran
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Gwen Moran
is a veteran, award-winning freelance journalist and author
. A columnist for
Entrepreneur
for more than a decade, her work has appeared in
Strategy+Business
,
Crain's New York Business
,
Family Business
, Newsweek.com,
USA Weekend
,
Ladies' Home Journal
,
Woman's Day
, and many others. She has collaborated on or ghosted more than a dozen books on topics ranging from business planning to retailing to process improvement to diversity issues.
Case Studies by Gwen Moran:
2-Tiered Service Program Helps Firm Reach High-End and Mass-Market Clients
Accounting Firm Uncovers Niche and Sees Business Take Off
Branding, Not Boring: How One Accounting Firm Spruced Up Its Image to Attract the Next Generation
Firm Boosts Organic Web Traffic by 191% Using Inbound Marketing
How a Collateral Makeover Helped a Marketing Agency Sustain 30% Annual Growth
How a Legal Services Firm Grew Revenue by 66% in One Year with Low-Cost Marketing
How a Rebranding Effort Went Viral with an Unusual Direct Mail Campaign
How a Small Company's Ebook Went Viral and Generated $100K in Revenue
How an Architecture Firm Used CRM and Email to Bring in New Business
How One Firm Used Google AdWords on a Limited Budget to Boost Its Web Traffic by 1000% and Quadruple Its Sales Pipeline
IT Company Reinvents Itself for Growth, Increases Average Deal Size by 46%
IT Hosting Company Differentiates in a Highly Competitive Market to Propel Growth
Law Firm's Blog Leads to More Clients and Coaching Opportunities
Painless Networking Helps CPA Firm Get Referrals and Land Six-Figure Deal
Remain Profitable in a Declining Market: How an Online Business Transformed Itself by Expanding Its Services and Rebranding
The Benefit of Integrated Marketing: How One Company Boosted Its Business Development Success Rate By 26%
The Blogging Payoff: How a Law Firm Used Its Blog to Generate 7 Figures in Revenue
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