Editor's Note: In the first article of this three-part series, Ardath shares her marketing vision for 2009 and explains the marketing content element of it. Click here to read part two and look in the upcoming 1/21 issue of Rainmaker Report to read Ardath's take and sales enablement and storytelling.

Now that 2008 is wrapped up, it's prudent to evaluate your e-marketing results of this past year: Think about what you've learned and achieved, and what's needed to take things to a whole new level in 2009. Because, believe me, you can.

There are more opportunities than you have even imagined. So start creating your marketing vision now—right now. To get you started, I'll share mine.

My Vision for Marketing in 2009

Next year is the year of interactive content marketing and custom publishing. It's the year that marketers will take on the digital environment with a flair for conversational interactions. Marketers will become expert listeners, delving into their clients' problems, needs, and challenges to ensure their content is designed to deliver more "what's in it for me" than ever before.

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