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Keys to Marketing and Selling Your Expertise in the Age of Google and the iPhone

Off the Wall: A Column by Alan Weiss, Contributing Editor

A woman called me recently and asked if she could have some samples of inquiry letters to write to editors with the intent of getting some articles published. I told her she already had them in one of my books which I had given her.

She asked what book, and I told her.

"I never looked through it," she said.

"Maybe now is a good time," I suggested.

It's Right There in Front of You

We are so accustomed nowadays to using Google, or hitting an iPhone button for an address, or finding (sometimes questionable) background on Wikipedia, or using GPS to lead us somewhere, that we forget it's occasionally beneficial to understand what other resources are around us that just might require more work, but provide a more fulfilling result.<


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