Make it Rain! A Column by Erica Stritch
With uncertain economic conditions ahead, what can we expect of marketing for professional services in the year to come? To find out, I surveyed a few of my colleagues here at RainToday / Wellesley Hills Group to get their predictions and I have compiled them here.
Thank you to John Doerr, Mary Flaherty, Mike Schultz, Mark Fortune, Aaron Joslow, Laurie Stafinski, and Bob Croston for looking into the glass ball and providing us with insight on what the future holds.
- Back to the basics. We'll see a focus more on tactics that are measurable and can yield quick hit returns. This includes an increase in direct marketing tactics such as calling, email, and mail. And with this influx in an already crowded space, it is going to be tougher and tougher to get through using these methods.
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