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RainToday.com's Podcast: Marketing & Selling Professional Services
In this episode, we share results from our How Clients Buy: 2009 research report. Specifically, we talk about the top five ways buyers identify and find their professional service providers.
Mike Schultz, publisher of RainToday.com and president of RAIN Group, also delves into ways four and five—speaking engagements—and discusses what you should do to lead your own and speak at conferences.
Download the MP3
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(Note: It is a large file and may take several minutes to download)
Listen to the Recording:
(Time: 8:59)