By Mike Schultz, Publisher
Quality of intellectual capital is, of course, subjective. With notable exceptions, too much so-called intellectual capital doesn't deserve the label. People dive in to "write articles," "write a white paper," or "deliver seminars" because these are "good marketing things to do." Without rigorous inquiry and attention to quality, they're bad marketing things to do.
Assuming quality is your goal, you can use the following as a litmus test. Pass each test and you are in good shape.
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Distinction.
Contrary to popular thought, intellectual capital doesn't need to be new in the sense of the breakthrough new idea or the unique, totally novel concept.
In
What's the Big Idea: Generating and Capitalizing on the Best Management Thinking, authors Tom Davenport and Larry Prusak suggest, "Almost all ideas share one or more of three business objectives: improved efficiency, greater effectiveness, and innovation in products or processes."<
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