Editor's Note: RainToday.com members can click here to read part one of this two-part series in which Bruce explains how to deal with clients who think they know marketing.

And now a word to clients and partners who think they know marketing...

Unless you're that rare bird who's had some successful experience because you have some kind of inborn talent for marketing—and there are some of you like that—you don't know beans. And you won't know beans until they start teaching marketing in law or accounting schools, which is long overdue. Or until you've had long experience with a terrific marketer on your staff.

But, if you don't have a natural affinity for it, there are things you should know that will result in your competing successfully in this wildly competitive market. Or until you hire marketers who know their stuff, and can teach you what you should know.

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