By Ardath Albee
Editor's Note: In the third and final part of this series, Ardath expands upon the sales enablement and storytelling portion of her 2009 marketing vision. RainToday.com members can read part one and part two of this series.
"Next year is the year that marketing will take proactive steps to power sales enablement. They'll no longer use sales portals as landfills for marketing collateral that doesn't help their sales force sell. In fact, marketing will take on helping to lower that ridiculous amount of time salespeople spend recreating marketing content into something they can use."
The sales and marketing disconnect is a subject that's received a lot of press over the years. The gap is finally narrowing, but not quite enough. Marketing needs to take on sales as their clients and enable them to spend the majority of their time actually selling.
Consider that:
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