Make it Rain! A Column by Erica Stritch
In my line of work I've had the opportunity to speak with, and learn from, experts and gurus in the field of marketing and sales for professional services. The one thing I've learned more than anything is that marketing and sales takes time and follow through.
Everyone is looking for the silver-bullet, quick-hit way to get more leads and close more business. But let me tell you a little secret: Marketing and sales takes patience and persistence.
Too many times I've spoken with professional services marketers who have tried out various marketing tactics and, after one month, claim they don't work. They run one webinar, speak at one conference, write one article, or send out one direct mail campaign. When no return is seen directly after the campaign, they give up and say, "I've tried that and it doesn't work."
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