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RainToday.com's Podcast: Marketing & Selling Professional Services

Every professional service provider tries to make themselves distinct in the eyes of buyers: We seek to show our expertise, to respond to their needs, to listen, to articulate things well. Yet, in sales conversations, according to the buyers, we often don't do these things, making ourselves distinct in a very different way.

Listen to this podcast with John Doerr, founder of RainToday.com and president of Wellesley Hills Group, as he discusses the top five mistakes service providers make when engaging in sales conversations with potential buyers.

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