By C.J. Hayden, Contributing Editor
If you've ever wondered why more people don't respond to your sales attempts and marketing messages, the first question to ask may be: Are you selling something that people are willing to spend money on?
It can be hard enough to get your marketing message heard and work your way toward closing a sale when you're offering a service that prospects already know will help them. But if you also have to educate prospective clients about why it's worth their while to buy what you're selling in the first place, you are fighting an uphill battle.
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