By Andrew Sobel
RainToday.com Note: This is the second article in a two-part series. In Part One, Sobel explored the mindset of CEOs and professionals' excuses for not meeting with them. In Part Two, Sobel offers strategies to give you the best chance to grab a CEO's attention.
As I mentioned at the beginning, what's important here is, “What would interest the CEO in meeting with you?” In essence, she must feel a meeting is compelling from either a professional or personal perspective. Your topic, and the information the CEO expects to get from you, must be perceived as advancing the company's strategic agenda and/or the CEO's career or personal life. You must truly evoke her curiosity that there is something to be gained by making room on her calendar for a meeting with you.
So how do we get on his agenda? Here is a list of suggested strategies:
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.

Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
Get 5 new articles each week by signing up for our free Rainmaker Report newsletter.