Make it Rain! A Column by Erica Stritch
I don't know about you, but I tune into the Super Bowl for one reason: the commercials. And, with this year's ad costs at about $3 million for a 30-second spot, I had high hopes. If a company chooses to spend millions of dollars in this economy to advertise during the Super Bowl, my expectation was they'd make the most of it. I was waiting for wow. Bring on the Bud-Weis-Er frogs!
Instead, disappointment. No frogs, just dogs.
Where was the sense of urgency? Where was the call to action? Where was that zippy business-to-consumer, make-an-emotional-connection creative? The ads this year were completely forgettable. (Not to mention the abundance of ads for NBC TV shows, making me think they simply did not sell all the inventory for these overpriced spots.)
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