By Vickie Sullivan, Contributing Editor
Well, it looked good on paper. You knew that new service line or new sales campaign would generate huge returns. But even the best of us don't hit home runs every time at bat. Sometimes your best efforts just don't pay off. Unfortunately, the lack of results doesn't come with an explanation. Buyers simply don't respond. Silence is difficult to interpret. Your new dilemma is what to do next. Below are three steps to change course when plans go awry.
First Step: Stop
When initial results are lacking, it's tempting to keep going. The logic: The plan will work if we just work the plan. Like a car stuck in a muddy ditch, continuing to punch the gas pedal results in spinning your wheels (and sinking faster in the mud).
The best approach
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
