By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
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Software start-up HubSpot, founded in 2006, delivered a web-based software—or an inbound marketing system as they described it—to help small and medium-sized businesses use the Internet to attract more qualified traffic and leads. The idea behind HubSpot was to harness the power of a complex corporate system and put it into the hands of marketers at small and medium sized businesses. With just a handful of employees and a one-person marketing department, they would need to immediately and successfully use the power of inbound marketing for themselves, if the company were to succeed.
Read this case to learn how, in just over a year, HubSpot grew to more than 1,000 customers and annual revenue in excess of $4 million, and growing.
Editor's Note: HubSpot is an advertiser with RainToday.com. All editorial content is produced independently and without influence of any advertisers or commercial supporter.
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