By Dick Pirozzolo
Editor's Note: This is the second part of a two-part series on how firms are leveraging social media to win new business. RainToday members may click here to read part one.
A wise sales manager once said, "I don't measure results, I measure activity. My star salespeople will deliver results no matter what I do. But I want my average salespeople to get better results. If I measure their activity—how often do they practice their presentations; how many books do they read on sales to develop their skills; how many times a day do they get out and make the calls?—if they do the activity, they will get the results."
The same goes for social media. Increase your social media activity and the results will surely come. Here are some stories involving Twitter, YouTube, and blogs that prove just that.
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