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Home  /  Library   /  The Basics of Long-Term Lead Nurturing: How to Benefit From Your Firm's Second Best Revenue Source - An Interview with Dan McDade

The Basics of Long-Term Lead Nurturing: How to Benefit From Your Firm's Second Best Revenue Source - An Interview with Dan McDade

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RainToday.com's Podcast: Marketing & Selling Professional Services

Lead nurturing is a highly-relevent topic nowadays with most firms struggling to win business in the current recession. Why? Roughly 75 percent of all leads are long-term opportunities that need nurturing.

Listen as Dan McDade, founder and president of PointClear, explains how the best firms focus on these opportunities by using meaningful, thoughtful, and enjoyable communications.

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(Note: It is a large file and may take several minutes to download)

Listen to the Recording:
(Time: 09:24)


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