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Home  /  Library  /  Podcasts   /  The Basics of Long-Term Lead Nurturing: How to Benefit From Your Firm's Second Best Revenue Source - An Interview with Dan McDade

The Basics of Long-Term Lead Nurturing: How to Benefit From Your Firm's Second Best Revenue Source - An Interview with Dan McDade

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RainToday.com's Podcast: Marketing & Selling Professional Services

Lead nurturing is a highly-relevent topic nowadays with most firms struggling to win business in the current recession. Why? Roughly 75 percent of all leads are long-term opportunities that need nurturing.

Listen as Dan McDade, founder and president of PointClear, explains how the best firms focus on these opportunities by using meaningful, thoughtful, and enjoyable communications.


(Time: 09:24)

Interested in hearing more? Attend Dan's upcoming RainToday.com webinar, Best Practices: 10 Actions to Immediately Improve Your Lead Nurturing Program.

Marketing & Selling Professional Services: Click here to view our full listing of podcast episodes.


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