By Mary Flaherty, Manager, Research and Content Development
Nearly every day I speak to professionals curious about social networking and social media—including blogs, Twitter, LinkedIn, Facebook, Ning, and more. Many are hesitant to get involved. They're wary of the unknown, fearful of adding commitments to their already-busy calendar, and uncertain about any business benefit.
I can relate; I once had the same concerns. But after joining, listening, and participating—mostly on Twitter, but also on LinkedIn—I've become a convert. Along the way, I've seen first-hand how professional services providers are getting referrals, leads, press, and new business as a result of social networking.
You're Not Networking Enough
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