By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
In an industry where high-profile Madison Avenue agencies had a long-established stronghold on marquee clients, one small, 15-person advertising agency managed to cultivate a client list that included household-name blue chip Fortune 500 companies. Founded in 1989, DM2 is a full-service agency based in New Jersey, with a specialty in brand development. By 2008, its portfolio was impressive and included branding work for companies including Intel, Dialogic, Panasonic, Chubb, and Major League Baseball, among others. But, as in any service business, maintaining a balanced roster of active clients required ongoing marketing and sales efforts.
Read the complete case study to learn how DM2 secured $1.3 million in new business from a $600 direct marketing campaign.
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